ÉLAN EVENT CRM

ÉLAN EVENT CRM by Media Services Group is a powerful tool that serves two main functions: managing the relationship with your customers and prospects (CRM), and Sales Analysis.

Designed specifically for publishing and related industries , fully integrated with the Media Services Group back-end systems--ÉLAN Ad, ÉLAN Circ, ÉLAN Book, ÉLAN Event, etc.--ÉLAN CRM allows users to "drill down" into the central client database to view transaction history, order status, future orders, credit history and receivables with the click of a button!

Unlike generic sales call and tracking systems, ÉLAN CRM gives you instant access to the unique transaction data that helps you identify sales opportunities and maximize closing potential. When used with ÉLAN Event, Media Services Group's ÉLAN CRM allows for some very powerful data analysis.

For example:

• "Who displayed in last years exhibition and hasn't signed up yet for this year?"
• "Which of our exhibitors have gotten more space this year than last?"
• "Show me all exhibitors that still haven't paid for their booth space?"
• "Which of my prospects that eventually bought booth space?"
• "Show me a floorplan and highlight the spaces not yet taken?"
• "Which exhibitor reserved a specific booth space?"
• "What is our yield by exhibition, salesrep, booth type, etc.?"

While on a call to a prospect, your sales rep can get immediate answers to questions like:

• "What booth space did the customer have last year?"
• "Did the customer pay on time? Or at all?'
• "What other exhibitors do we have in the same category? Where are they located?"
• "What space is available? What does it cost?"
• "What services have been ordered? What needs to be ordered?"
• "What other contact has been made with this customer/prospect by customer service, other sales reps, etc?"

Contact management features:

• Personal, shared and team-oriented sales rep database
• Tickler file with time, date, priority ranking, contact, comments
• Full view or weekly calendar
• Sort tasks by date, prospect, priority or task
• On-line and interactive or printed call reports and to-do lists
• Multi-level categorization of prospects
• User-definable fields by data base and by individual sales rep
• Built-in agency relationships
• On-line note pad
• On-line letter library
• Optional scripting with if/then routing
• Sales rep and management reporting
• Built-in database report writer
• Powerful and easy-to-use data extraction tool, includes selections by prospect, existing customer, sales rep, any user-defined field, demographics, industry category and much more
• Unlimited comments and history
• Synchronization with MSOutlook

Links and interfaces

• Word merge with download of contact and transaction data
• Link to MS Word, WordPerfect for letter writing
• Link to MSExcel, Lotus123 for data analysis
• Accounts receivable history
• Current and historical order summary with one button drill-down to detail
• Easy data extraction to standard file formats

ÉLAN Event functionality

• View of current booth sales information and drill-down to detail
• View of historical booth sales information with drill-down to detail
• Links to graphical floor plan for immediate sales
• Link to Exhibit order entry
• Quick exhibition or exhibitor summary includes yield.

The best way to know if we're right for you is to see a demo. Call 1-800-234-4674 or email us: sales@msgl.com and we'll set up an online or onsite demo of the latest release.

Click on the links on the left to review these products in depth...